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Zombie Love Studios
(Not currently launched by brand. Password to enter: zls)
Role: Shopify Designer · SEO Strategist · Content & Social Media Lead
Date: October 2025 – January 2026
Zombie Love Studios is a comic and storytelling brand created by award-winning writer Rodney Barnes. The studio required a dedicated eCommerce storefront to sell comic books, merchandise, and exclusive drops tied to its growing universe of horror storytelling.
I led the full design and development of the Zombie Love Shopify store, creating a digital storefront that translated the brand’s dark, cinematic aesthetic into a functional, conversion-focused online shop.
The goal was to design a visually distinctive store that captured the brand’s identity while ensuring smooth product discovery, clear navigation, and a scalable structure to support future merchandise releases.
What I Did
UX & Site Architecture
- Designed the full site architecture including homepage, collections, product pages, and supporting content pages
- Structured the store to support clear product discovery and intuitive navigation for comics, apparel, and merchandise
- Developed page layouts that balance visual storytelling with practical eCommerce UX
Shopify Design & Development
- Designed and built the entire Shopify storefront from the ground up
- Customised the theme using Liquid, HTML, and CSS to achieve a design aligned with the brand’s visual identity
- Built custom sections and layout components to support flexible merchandising and product presentation
- Created responsive layouts optimised for both desktop and mobile browsing
Shopify Design & Development
- Designed and built the full Shopify site: homepage, product pages, collection pages, blog, FAQ, wholesale, and more
- Developed custom Liquid sections (HTML & CSS), including video headers, accordions, and branded layout components and more
- Integrated and optimised key Shopify plug-ins (e.g. bundles, product discovery tools) to boost UPT and AOV
- Created a seamless, mobile-friendly shopping experience that balances aesthetic and functionality
SEO Strategy & Copywriting
- Wrote all website copy with SEO and tone of voice in mind, aligned with keyword strategy and UX hierarchy
- Developed brand-aligned copy that reflects the studio’s dark, cinematic storytelling style
- Structured product page copy to support clarity, product storytelling, and purchase decision-making
- Implemented structured data (Product, FAQPage, Organisation schema) across the site for enhanced visibility
- Built internal linking strategy and optimised metadata across all key landing pages
Visual Design
- Translated the brand’s horror-inspired visual identity into a cohesive digital experience
- Designed layout structures that allow comic artwork and product visuals to take centre stage
- Ensured visual consistency across product pages, collections, and supporting content
Results
- Delivered a fully functional Shopify storefront ready for merchandise and comic releases
- Created a scalable eCommerce structure designed to support future product launches
- Built a distinctive digital storefront that reflects the brand’s storytelling and visual identity
